Industry Trends Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

Associate Effectiveness Drives Seasonal Success for Apparel Retailers

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

Brian Field
by Brian Field on 9-29-16 in Industry Trends

Report: Five Insights about the Shifting Retail Calendar

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

Tools of the (New) Retail Trade

The current retail landscape has seen a shift toward a consumer-centric environment driven by technologies that meet a growing demand for shopping online.  The current retail landscape has been redefined. Among the changes are a shift toward a consumer-centric environment driven by technologies that meet a growing demand for shopping online, in stores or on...

Brian Field
by Brian Field on 9-15-16 in Industry Trends

Traffic Counts at PetSmart: Improving the Customer Experience by Syncing Traffic and Labor

PetSmart, the more than 1,450-location specialty retailer dedicated to pets and pet parents, upholds its mission to help passionate associates bring pet parents closer to their pets so that they can live more fulfilled lives. Dustin Baldwin, PetSmart’s director of store operations, ensures associates have the tools necessary to execute that mission with every customer,...

Omnichannel And The Importance Of Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Industry Trends
Article

How ‘Shoppertainment’ Elevates the In-Store Experience to Drive Traffic and Sales

Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. The silver lining for retailers is that many consumers still prefer in-store shopping....

by Bill McCarthy on 8-30-16 in Industry Trends
Article

Back-to-School 2016: Capturing the College Student’s Dollar

Despite the increasing financial strain for college graduates, college students reportedly possess $545 billion in spending power. That means that it’s high time for retailers to modify promotional efforts in order to increase brand engagement among Millennials. Throughout this Back-to-School and holiday season, take time to reconsider where, why, and how college students interact with your...

by Bill McCarthy on 8-26-16 in Industry Trends
Infographic

[Infographic] Back-to-School Season Trends 2016

In this 2016 Back-to-School Season Trends infographic, we’re bringing you insight into key economic and consumer trends that help set the stage for this year’s back-to-school season. Check out the infographic below to learn more about: Who is projected to shop, when, and through what channels How much will be spent – by item and shopper...

by Bill McCarthy on 8-17-16 in Industry Trends
Article

A Fine Line: Technology and Retail Associates

As my colleague pointed out in a recent piece with IRT, technology plays a significant role in the life of a retail associate – beginning at the onboarding phase and extending into the various activities of an everyday shift. And, as a result of changing consumer expectations, the use cases for multiple associate-used technologies are only increasing....

by Adan Pope on 8-11-16 in Industry Trends
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Leveraging Interior Analytics in Retail

How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and reliability of certain location-based technologies and retailers have struggled to determine a significant ROI. I think one big misconception regarding interior analytics is...

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