Executing a Sharp Store Strategy without Sharp Discounts
New data show sales this holiday season will increase, but the number of stores each person visits per outing will decline. Shoppers visited on average 3.1 stores per trip this year, down from four to five before the 2008 recession. The loss of foot traffic is due, in part, to the nation’s economic struggles along with a new age of purpose-driven, research-based shopping.
Posted 11.23.2011