ShopperTrak is joining forces with the Red Light Project to offer consumer shopper insights to complement retail traffic analytics.
For the last decade, Red Light Project has partnered with renowned retail clients to study customers' preferences, diagnose traffic concerns and recommend retail strategies. Red Light helps retailers through a series of trademarked and proprietary research techniques that are both modern and heretical. Red Light does this by understanding consumers at the moment of truth and moment of trial, through undercover, peer-to-peer engagements.
ShopperTrak utilizes Red Light's team of ethnographers and researchers to develop research plans to address underperforming stores and competitive challenges. ShopperTrak delivers the behavioral analytics, while the Red Light Project answers the “why” behind the metrics. Together we can help you stop guessing and start knowing.
To learn more about the Red Light Project, click here.