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ShopperTrak Reports Retail Sales, Foot Traffic Increased Over Last Week

–Weekly sales up 39.1 percent –

CHICAGO – December 27, 2012 – Last-minute shopping activity drove large increases in both retail sales and foot traffic last week. ShopperTrak, the world’s largest counter of retail foot traffic, reported that for the week ending Dec. 22, sales increased 39.1 percent and traffic increased 32.0 percent compared to the previous week.

Compared to the same week last year, however, retail sales declined 2.5 percent and foot traffic declined 3.3 percent.

 “This final week of shopping before Christmas finished strong,” said ShopperTrak Founder Bill Martin. “Procrastinators finally headed to the stores and helped several days of this past week secure places as the best-performing retail days of the year.”

 “Super Saturday,” Dec. 22, was the second-busiest retail sales and foot traffic day of the year, behind Black Friday (Nov. 23). Additionally, Friday, Dec. 21, was the fourth-busiest sales and traffic day.

ShopperTrak forecasts that Wednesday, Dec. 26, will be the fifth-best retail foot traffic day and the seventh-best sales day of the year.

“Shopping on the day after Christmas won’t be as strong this year,” said Martin. “Last year, Dec. 26 fell on a Monday. Many people had the day off, which they spent shopping. This year, the day after Christmas was a Wednesday – many people were back at work, not out in stores.”

ShopperTrak will release its retail sales and foot traffic numbers for the week ending Dec. 29 as part of its holiday wrap-up news on Jan. 8.

About ShopperTrak’s NRSE

ShopperTrak measures foot-traffic in more than 50,000 global locations and analyzes the data in a proprietary, econometric model to create its ShopperTrak National Retail Sales Estimate™ (NRSE) of general merchandise, apparel and accessories, furniture and other sales (GAFO). Its estimate precedes the federal government’s official reports by several weeks. The U.S. Department of Commerce will release its December GAFO sales numbers in February.           

 

About ShopperTrak

ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and San Francisco, Calif. Find out more at http://www.shoppertrak.com.

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Media Contacts

Teresa Krueger
ShopperTrak
(312) 529-5414
tkrueger@shoppertrak.com
 
Molly Reynolds / Kristin Ellertson
The Reynolds Communications Group
(312) 541-9300 ext. 107 / 101
molly.reynolds@reynoldsgroup.com
kellertson@reynoldsgroup.com

Posted 12.27.2012

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