ShopperTrak Reports Year-Over-Year Retail Sales Rise 3.9 Percent for Week Ending July 24
Week-Over-Week Sales Increase 1.3 Percent
CHICAGO, IL, July 28, 2010 – ShopperTrak’s National Retail Sales Estimate™ (NRSE) today reported that year-over-year GAFO retail sales increased 3.9 percent for the week ending July 24 while sales rose 1.3 percent versus the previous week ending July 17.
Both yearly and weekly sales increased last week as warm weather throughout the country continued to drive sales of seasonal, summer merchandise. Additionally, consumers most likely responded to “Christmas in July” promotions and sales offered by a number of retailers last week, also boosting GAFO sales performance. To date, ShopperTrak reports year-over-year retail sales have increased 25 out of 30 weeks so far this year.
“Christmas in July promotions seem to be gaining some momentum over the last couple of years and along with the warm weather helped account for the positive performance retailers experienced last week,” said Bill Martin, co-founder of ShopperTrak. “Looking ahead we expect the annually strong back-to-school season – a shopping period typically second behind the November / December holiday season – will positively impact sales in early August and this trend should continue throughout the month as pent up demand materializes for the season.”
For ShopperTrak’s weekly 2010 sales and traffic analysis, please visit ShopperTrak’s Website, www.shoppertrak.com.
Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak's proprietary industry intelligence on shopper movement and sales statistics. This gives retailers, investors and policy makers the most accurate and timely information on consumer trends available today.
A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.
EDITOR'S NOTE: The data contained within this news release is the property of ShopperTrak RCT Corporation and may be reprinted, published or broadcast, provided proper credit is given to the National Retail Sales Estimate (NRSE), the ShopperTrak Retail Traffic Index and ShopperTrak RCT Corporation as the supplier of the information. Please contact Aaron Martin at
