As anticipated, weekly sales slipped last week as retailers experienced the annual spending lull following Memorial Day week. However, year-over-year sales once again showed a strong increase shoppers continue to spend more during less visits to malls as compared to 2009. ShopperTrak reports to date, sales for the month of June have increased 6.7 percent while year-over-year sales have risen 19 out of a possible 24 weeks so far in 2010.

 

“Both the slower weekly and strong yearly performance were expected last week as the holiday came to a close and the consumer still proves willing to spend in malls and retail outlets so far this year,” said Bill Martin, co-founder of ShopperTrak. “Father’s Day sales promotions should boost drive both sales and traffic this week, but our historical data suggests the GAFO sales increase won’t be nearly as strong as those experienced for Mother’s Day.” Martin continued: “Looking further ahead, sales levels will slow a bit following Father’s Day, then should begin climbing again as July 4 approaches, although typically this holiday is one of the weakest in generating strong sales levels.” 

 

 

Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak's proprietary industry intelligence on shopper movement and sales statistics. This gives retailers, investors and policy makers the most accurate and timely information on consumer trends available today.

 

A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.