retail-traffic-counting

Perimeter Analytics

Leverage traffic, labor and sales to optimize marketing and operational effectiveness.

Without traffic, you are only guessing

Seeing who walks through your door is just the beginning. When you fully understand your customers, you begin to see the bigger picture of what is going on in your business. ShopperTrak’s best-in-class perimeter analytics leverage traffic, labor and sales data to optimize your marketing and operational effectiveness. Armed with these insights, you can measure, monitor and modify your efforts.

ShopperTrak gives you crystal-clear analytics along with a dedicated engagement team so your business can fully leverage this information.

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    Traffic

    The bedrock of reliable consumer insights starts with understanding who comes into your stores and when.

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    Power Hours

    Determine your peak traffic times that generate the highest sales opportunities.

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    Draw Rate

    Understand if your window displays and marketing programs are drawing your fair share of shoppers.

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    Staffing

    Align labor to match opportunity and provide a consistent customer experience.

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    Marketing Effectiveness

    Determine the cost per incremental shopper and the return on your marketing investment.

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    Real-Time Traffic

    Make on-the-fly adjustments with real-time traffic analytics at the store and enterprise level.