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The “Amazon Effect:” How Data and Analytics Help Retailers Compete

In a recent article with Retail Information Systems (RIS), ShopperTrak’s Chief Product Officer, Chetan Ghai, wrote about how traditional retailers might benefit from taking a cue from the retail behemoth, Amazon. Ghai’s piece, The “Amazon Effect:” How Data and Analytics Help Retailers Compete, lays out best practices for retailers looking to learn from what Amazon...

by Kevin Kearns on 1-11-16 in Industry Trends

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