retail traffic Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

[Infographic] Back-to-School Season Trends 2016

In this 2016 Back-to-School Season Trends infographic, we’re bringing you insight into key economic and consumer trends that help set the stage for this year’s back-to-school season. Check out the infographic below to learn more about: Who is projected to shop, when, and through what channels How much will be spent – by item and shopper...

by Bill McCarthy on 8-17-16 in Industry Trends

Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology

What Does Your Storefront Say About Your Business?

First impressions matter. Storefronts can attract or repel customers instantly. In fact, results from a recent study performed by Morpace say that 52% of customers have avoided a business altogether because it looked unappealing. In order to capitalize on pass-by traffic and drive sales, pay attention to the following factors that affect customers’ first impressions:...


Traffic and its Value for Every Function

For certain leaders within retail organizations, the benefits of collecting retail traffic data are clear. For example, a store manager knows that a sales boost during power hours signals that staffing and foot traffic are successfully aligned. Yet, not all of traffic data’s benefits are so easily apparent, which can make it difficult for traffic...

by Kevin Kearns on 3-8-16 in Industry Trends

Retail Traffic Adds Context to Performance Evaluations

The end of the holiday season means more than just store cleanup and clearance sales – it marks the beginning of the annual ritual of store team performance evaluations. Throughout my retail career – from stock person to store manager and beyond – it was a time to reflect on the year, review individual and...

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