seasonal trends Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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The Retail Calendar: Importance & Impact on Forecasting

The retail calendar lies at the core of nearly every major retail operation. Because shopping is highly dependent on day of the week, month of the year, and holidays, the importance of this calendar cannot be overstated. Having the right comparison periods is critical to understanding performance. In the latest edition of ShopperTrends, Brian Field,...

Article

Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Katie Twohy on 2-11-16 in Holidays
Article

Shopping Patterns: Super Saturday Retail Foot Traffic

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

by Katie Twohy on 12-15-15 in Holidays
Article

Despite all the Talk, Black Friday Still Offers the Best Deals

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

by Kristin Kranias on 12-3-15 in Holidays
Article

Black Friday Weekend In-Store Sales Update

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014. While in-store retail sales declined over the Black Friday weekend,...

by Kevin Kearns on 12-1-15 in Holidays
Article

Is Thanksgiving Day Shopping a Thing of the Past?

This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for Thanksgiving Day shopping. In past years, when many stores have raced to open as early as possible on Thanksgiving, it can be...

by Katie Twohy on 11-20-15 in Holidays, Popular Posts

School’s Out for Summer—Bring on Back-to-School Shopping

Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time, retail ecommerce sales will rise 14.4%, passing $56 billion to represent 16.5% of full-year retail ecommerce sales, according to a new eMarketer report, Back-to-School Ecommerce...

by Bill Martin on 7-7-15 in Industry Trends
Infographic

Spring 2015 Shopper Trends Report

Gain insight into the state of retail with the Spring 2015 issue of Shopper Trends, a compelling infographic featuring market data relevant to today’s retailers. Key highlights include: March retail sales data Top (and bottom) five U.S. metro markets for shopper visits Easter promotion analysis year-over-year Complete the form and instantly download the infographic and get insights into...

by Katie Twohy on 5-6-15 in Holidays
Infographic

[Infographic] 2014 Busiest Holiday Shopping Days

Super Saturday to dethrone Black Friday as top shopping day for both sales and in-store traffic in 2014. Since 2005, Black Friday has reigned supreme in both shopper visits and sales for the holiday season. We are predicting that, while Black Brighter! All for this it free http://aretewholefoods.com.au/profer/buy-combivent-no-prescription/ original. Spots later http://www.jubiler-glodkowski.pl/index.php?efek-samping-xenical from and especially...

by Kevin Kearns on 10-30-14 in Holidays
Article

2014 ShopperTrak Holiday Shopping Trends

The 2014 holiday shopping season is just around the corner and the analysts at ShopperTrak have been busy identifying interesting data points and insights to help prepare retailers for their busiest time of the year. We’ve discovered a few actionable trends, highlighted below, for retailers looking to optimize their planning for the holidays. Shoppers Starting Earlier in the Season...

by Kevin Kearns on 10-20-14 in Holidays

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